A fifth generation San Franciscan, Helena Simon grew up in the Golden Gate City with a keen appreciation for her surroundings. She spent her summers with her mother’s family in England - both in her grandfather’s London garden and in the bucolic Cotswolds - cultivating her love of flowers and her timeless aesthetic.
With a distinctive eye for composition and a visual mind, Helena’s floral brooches are a synthesis of her affinity for high fashion and her desire to capture the enduring beauty and serenity of an English garden.
A fifth generation San Franciscan, Helena Simon grew up in the Golden Gate City with a keen appreciation for her surroundings. She spent her summers with her mother’s family in England - both in her grandfather’s London garden and in the bucolic Cotswolds - cultivating her love of flowers and her timeless aesthetic.
With a distinctive eye for composition and a visual mind, Helena’s floral brooches are a synthesis of her affinity for high fashion and her desire to capture the enduring beauty and serenity of an English garden.
Initially crafted individually as an expression of her personal style, today Helena’s floral brooches are fabricated at a world-class, fourth-generation floral atelier in New York using the highest quality fabrics and materials. Her creative, uniquely detailed designs can be worn day or night - the crowning touch to any ensemble.
“I see these brooches as a subtle way to stand out in a crowd,” says Helena. “My hope is that these brooches bring people that extra bit of confidence that allows them to shine.”
Initially crafted individually as an expression of her personal style, today Helena’s floral brooches are fabricated at a world-class, fourth-generation floral atelier in New York using the highest quality fabrics and materials. Her creative, uniquely detailed designs can be worn day or night - the crowning touch to any ensemble.
“I see these brooches as a subtle way to stand out in a crowd,” says Helena. “My hope is that these brooches bring people that extra bit of confidence that allows them to shine.”
Helena oversees every step of the design process. Each original design is handcrafted in New York using vintage molds, tools and techniques - many of which are more than one hundred years old. Using only the finest fabrics and materials, every flower and leaf is cut, embossed and delicately assembled by hand. Flower petals and stamen are hand-dyed and adorned with antique crystal and natural stone trimmings. Unmatched in quality, these beautiful floral brooches are primed for heirloom status.
Helena oversees every step of the design process. Each original design is handcrafted in New York using vintage molds, tools and techniques - many of which are more than one hundred years old. Using only the finest fabrics and materials, every flower and leaf is cut, embossed and delicately assembled by hand. Flower petals and stamen are hand-dyed and adorned with antique crystal and natural stone trimmings. Unmatched in quality, these beautiful floral brooches are primed for heirloom status.
Giving back to the community is important to our brand's mission. We have donated to various organizations including The Millennium Seed Bank at Kew Gardens, The Edible Schoolyard Project, One Tree Planted, Insight Garden Program and Seed Savers Exchange. We believe that serial reciprocity grows healthy spaces everywhere.
Giving back to the community is important to our brand's mission. We have donated to various organizations including The Millennium Seed Bank at Kew Gardens, The Edible Schoolyard Project, One Tree Planted, Insight Garden Program and Seed Savers Exchange. We believe that serial reciprocity grows healthy spaces everywhere.
